Three-site burger chain

Business
Please quote reference number B07558.

The company is a three-site burger chain, offering dine-in, online ordering and delivery service options.

The chain opened its doors in the 2010s and has grown over the past decade into a well-recognised burger chain with three operational locations across the South East. The business has built a track record of success, evolving from its origins as a family-run enterprise to its current position as a regional market leader.

Since foundation, they have built a strong customer base at both local and to some extent regional level, with their great reputation and quality offer translating into a strong 60%+ repeat business rate. Thanks to their varied offer, they appeal to a variety of customers across demographics and remain a popular establishment for local and regional diners years after their inception.

Specialising in high-quality burgers, they use the best-available and locally-sourced ingredients, and alongside all their food items, they produce their own beverages in-house — a commitment to authenticity and the ‘Better Burger’ revolution that has granted them top spots across platforms such as JustEat, Deliveroo, UberEats and (historically) HungryHouse for multiple years running.

The chain has also partnered with a reputable local bakery to perfect their burger bun recipe, which was developed and tested in-house by the company’s head of product development. With an exclusive, unlimited rights to this secret recipe across the UK, the company has a unique product offering that enhances its competitive position.

In 2024, the shareholders implemented a number of operational and structural changes to the business, including the introduction of a complete A-Z software featuring a POS & online ordering system, an interactive menu builder, third-party online ordering integration, delivery management & live order/driver tracking, stock control & supplier management and more. They also launched a new iOS app for enhanced user experience.

Other upcoming initiatives include the renovations of two of its existing store locations, which is expected to provide a ~10% uplift in sales and a £10 increase in average order value.

As of August 2024, the company is currently experiencing strong sales growth of 10% and a bottom-line improvement of 2% to profits after tax. This positive performance is occurring during the off-peak season, and the company predicts that sales will continue to grow even further during the peak season from September to May.

The company predicts store revenue could reach an annual £1M (per unit) per year by 2026.

Highlights – 

• Over 10 years of trading history, growing from a family business into an award-winning, regional leader in the burger market;
• Caters to a wide range of customers across demographics, with a strong 60%+ repeat business rate and top 1000 customers spending over £1,000-£12,000;
• Leverages quality offerings and excellent service to maintain continuous word-of-mouth recommendations;
• Exclusive, unlimited rights to a secret, in-house developed burger bun recipe, enhancing the company’s competitive position;
• 40+ staff members with management capabilities;
• Significant scope for growth, enabled by several initiatives, including the roll-out of alcoholic beverages, increasing in-store seating, and improving kitchen ergonomics.

Opportunities – 

Over the past couple of years, the shareholders have invested heavily in transforming its offering to remain competitive in a challenging market – from intensive product development from their central kitchen, seeking alcohol licensing through to the development and roll-out of bespoke A-Z hospitality software. These initiatives are expected to bear fruits in the coming months/years.

Location
Based in South East England.

Premises
The business operates from three premises.

Tenure
The premises are leasehold.

Hours
Due to the nature of the business, it operates all the year round.

Staff
The business has a large team of approximately 40 full time and part time staff with varying degrees of experience.

Financial Profile
Turnover Projected IRO – £1.4m in 2023 and £1.7m in 2024.

• 100% share capital.
• Interested parties will be required to sign an NDA.