Unique Online Retailer of Wigs, Hair Extensions and Accessories

This is a unique opportunity to purchase an established online retailer with a broad product range, including wigs, hair extensions, jewellery, swimwear, scarves, and various accessories. The business has a strong focus on hair and fashion and primarily caters to the Afro-Caribbean market.

Established in 2017 and acquired by the current owner in 2022, the business has been dedicated to supplying quality lace wigs and hair extensions, addressing a significant gap in the UK market. Over the years, it has grown to supply the highest quality wig fashions, hair extensions, and hair care products to customers across the UK, Europe, and the rest of the world. The product range includes expertly crafted custom wigs, full lace wigs, cosplay fantasy wigs, plus much more. Their specially imported natural extensions feature leading brands such as LA Trend and Sensational.

The wig accessories sector alone is highly profitable, boasting markups exceeding 60%. This segment is also low-maintenance and presents an excellent opportunity for maximizing profits with minimal effort.

Beyond the wigs and extensions, the business also provides all the necessary accessories for applying and removing wigs, including scalp protectors and adhesives, plus a selection of top-tier hair care products such as salt-free shampoos, conditioners, and pure Moroccan Argan oil. The company also offers an easy online shopping experience, complete with excellent aftercare, wig repairs, and a special ordering service.

The business has also successfully expanded into the professional sector, supplying premium products to top hair stylists, theatres, and film production companies. There is also a growing male customer base for toupee accessories, highlighting the versatility and wide appeal of the product range.

Minimal competition from businesses that offer similar services. The business separates itself from competitors by providing advice to buyers and their hair requirements. The business generates sales globally and consistently attracts new customers.