Global B2B corporate communications and event production agency in FMCG sector

Business
Please quote reference number B08111.

Founded in the 1960s, the company has established itself as a market leader in B2B communications for the FMCG sector. Acting as a complete end-to-end service provider, the company offers content design, video production, VR services, live events, collaboration/customer centres, and analysis, research and category strategy – a suite of services unmatched in breadth within the industry.

The company oversees communication needs across the entire business ecosystem, from corporate communications and product launches to sales, marketing, range reviews, training, supply chain, and customer presentations. Four divisions of the business (Live Events & Video production, Business Content, VR and Permanent & Pop-up Builds) are undergoing strong growth, with an ambitious five-year target, with the right partner, to achieve £6 million in turnover.

The firm holds a dominant market position, positioning itself as the leading authority in the design and build of customer centres and VR production in the UK FMCG market. In the food and beverage and wider FMCG sector, the firm has developed long-standing relationships with world-renowned conglomerates. Beyond FMCG, the firm has delivered projects for energy, telecommunications and packaging giants, with the company actively seeking further opportunities to broaden its cross-industry presence.

The company’s competitive advantages include its comprehensive service offering, proprietary VR software for product storytelling, expertise in customer centre development, and strong capabilities in category vision messaging and presentations.

Throughout its existence, the company has remained highly dynamic and resilient in the face of industry changes and challenges, adapting in the late 1990s to FMCG players’ growing focus on a category-driven approach to growth and reinventing its virtual live events delivery across the UK and Europe in response to the COVID-19 pandemic. It looks set for substantial growth over the next few years, driven by increasing corporate interest in VR and immersive story-telling, ramped-up sales efforts, and expansion into new geographies/market sectors

A potential acquirer of the company stands to gain:

Immediate access to major FMCG clients

Opportunity to cross-sell and upsell additional services to these high-value accounts

Proprietary technology assets, including in-house VR software which offers a competitive edge in immersive brand storytelling

Expertise in designing and implementing cutting-edge customer experience centres

Integration of a highly skilled workforce and management team with specialised industry knowledge

Deep understanding of FMCG market dynamics and consumer behaviour

Highlights- 

• A leading authority in B2B communications in the UK FMCG market;
• Productive relationships with multi-billion-pound market cap conglomerates in the FMCG sector;
• Offers an unmatched breadth of services, including content design, video production, VR, live events, collaboration centres, and analysis, research and category strategy;
• Proprietary VR software which can be leveraged to other ends, including ESG/sustainability research and training, etc.;
• A strong financial profile £2m+, with long-standing client relationships, some with ongoing annual contracts.

Opportunities – 

• Ambitious five-year growth plan, with the right partner, to treble sales in live events, double sales in business content and video services, treble sales for VR and deliver two customer collaboration centres annually;
• Scope to expand geographically and into new sectors;
• Opportunities to diversify application of VR technology, into other markets and areas such as research, training an interactive corporate messaging;

The company would be an ideal bolt-on acquisition for businesses across various sectors, most especially companies providing B2B services to the FMCG sector, as well as marketing and communications agencies, event management companies, and FMCG-focused private equity firms.

Location
Based in the South.

Premises
The business operates from office premises.

Tenure
The office premises are Leasehold.

Hours
Due to the nature of the business it operates all year round.

Staff
The business has a skilled 20- strong team.

Financial Profile
Turnover IRO – £2m for 2023.

• 100% share capital.
• Interested parties will be required to sign an NDA.

Up to 80% share capital is available for purchase.Two shareholders are retiring, however one shareholder intends to remain within the business.