Gourmet Food Events Trailer

The Tipsy Toastie

Turnover circa: £50k (based on 3 days per week)

Net Profit circa: £19k

BUSINESS SUMMARY

Business Name: The Tipsy Toastie
Location: Dorset & Hampshire
Established: 2021
Type of Business: Events Catering

BUSINESS DESCRIPTION

The Tipsy Toastie is a thriving mobile catering business, operating at events throughout Dorset and Hampshire. The characterful business offers an upmarket take on the traditional toastie, made with the finest locally sourced sourdough, filled with the finest cheese and choice of fillings with the option of the businesses signature glaze drizzled on the toastie which is made from locally sourced ale cider or prosecco. Hot and cold drinks are served, along with a complimentary core menu, which can be tailored as required.

This business has an exceptional reputation and is known for its high-quality food and service, along with a flexible approach to customer requirements. The establishment is a firm favourite amongst businesses and events spaces with the benefit of having an attractive custom designed street food style trailer, offering versatility for being at home in market town events and high-end weddings alike.

The service is made available at pre-planned locations and events throughout the course of the year, with an established working partner relationship that has been built up over the years with local brewers, campsites, local events and other locations. The service is also available for private hire at events for weddings, birthdays, staff events and private events offering huge scope.

Pre-booked events and weddings have been secured into 2025, along with thirteen regular partner locations secured, not taking into account other event opportunities throughout the year, making this a guaranteed source of reliable income.

SERVICE OFFERINGS

Tea & Coffee: Fresh ground filtered coffee and a wide selection of national and international teas.
Cold Drinks: A range of cold bottled and canned drinks.
Core Menu Toasties: A range of fillings of the highest quality, the finest cheese and sourdough breads, all locally sourced.
Tipsy Glaze: The option of freshly produced glaze toppings made from cider ale or prosecco, giving a party themed edge.
Desserts: A range of desserts in a toastie style offering, with a range of sweet toppings or the tipsy glaze.
Breakfast Menu: Ensuring the business appeals at all times of the day, a breakfast menu is available serving muffins with a range of fillings, complimented by a range of freshly baked pastries.
Private/Function Hire: The service is available to hire for parties, celebrations, weddings, corporate events etc… with various menu options to suit customer requirements.

MARKET ANALYSIS

Market Size and Growth:

The UK street food and mobile catering market, including the gourmet segment, is part of a larger food truck market that is valued at over £1.2 billion. The market is expected to grow at a rate of around 6%-7% in the next 5 years.

Key Sectors:
Festivals & Outdoor Events: The UK is home to numerous festivals e.g. Glastonbury, food and drink festivals, etc…, where mobile gourmet catering has become a staple.
Private Events: Weddings, corporate gatherings, and private parties increasingly rely on mobile caterers for premium, customizable food services.
Corporate Catering: Many companies now use mobile caterers for on-site events, meetings, and team-building days, especially in city hubs like London, Manchester, and Birmingham.

The UK mobile gourmet catering market offers promising growth potential, driven by changing consumer behaviours, an emphasis on high-quality food experiences, and the flexibility mobile caterers provide for various event formats.

FINANCIAL OVERVIEW

Gross Revenue: £50k (based on 3 days per week)
Net Profit: £19k

KEY ACHIEVEMENTS

Reviews:
5.0 star rating on ‘Google Reviews’.

5.0 star rating on ‘Facebook’

5.0 star rating on ‘Bark’

Loyal Customers: Regular, repeat customer base provides ongoing consistent revenue.

MARKETING

The business has built up a lucrative partnership network with events and locations throughout Dorset and Hampshire which provide ongoing and consistent events space and revenue. Each event provides unrivalled promotional opportunities with the sign written trailer providing contact information and excellent brand awareness.

The business has a customer website in place which has been fully optimised for SEO providing organic traffic to the site which provides information on the business, the menu offerings and contact details for booking enquiries and a monthly schedule so customers can find out where they can try this unique food offering.

The business operates social media for further brand awareness and customer reach with an impressive following on Instagram (756 followers) and Facebook (471 followers).

EXPANSION OPPORTUNITIES

Additional Food Trailers: Implementing additional food trailers to increase the reach of the business to either additional locations, or more frequently in strategic locations.
Delivery: Implementing a delivery service to cater to the increasing demand for at-home dining through directly employed staff to operate from the location of the day, through click and collect orders on the website or food app partnerships.
New Menu Items: Introducing more vegan and gluten-free options to cater to a wider audience.
Website Development: The excellently designed website, could be customised to allow for a click and collect or home delivery service, based in the location of the trailer for that day only, to increase reach.
Franchise: With everything in place with this successful business, this is an ideal opportunity to use this model to offer a franchise to independent operators wishing to get into the sector with the support from an established brand.

PREMISES AND EQUIPMENT

The business is free from tie of a premises and offers a flexible opportunity for an incoming operator to base this from home and work as and when preferred and this is currently run part time by the vendor offering excellent scope for an incoming operator to increase operating days and times.

The 3×2 catering trailer has been fully customised and installed with a host of catering equipment including a soup urn, filter coffee machine, steak weights, storage units, chest freezer, shelving, vogue trays, gas cannisters, LPG generator and utensils etc…

The catering trailer is large enough in size to cater for over 270 servings per day, however, is nimble enough to be easily towed from location to location with ease.

FINANCIAL INFORMATION

Detailed financial statements and information is available upon request.

LOCATION

The business operates from locations throughout Dorset and Hampshire with massive scope to increase location presence throughout other areas in the country.

FURTHER INFORMATION

Further information is available by speaking with the us and viewings are strictly by appointment only.

For more information please contact us.