An established and much-loved brand that sells high quality, colourful designs sourced directly from designers and manufacturers in Europe. Achieving a high turnover and profit from low time input, Armadillo uses both face-to-face and e-commerce channels to reach its markets. It is known for its exclusive and practical styles that appeal to customers of all ages. The sale comes with a fully operational e-commerce site, so this business is ready to start trading for its new owner from day one. All you need is enthusiasm and ambition to take it forward to the next stages of its growth and development.
THE OPPORTUNITY
Proven Success: With over 19 years of trading, Armadillo has a great track record and has built up a very loyal customer base of repeat buyers. Face-to-face sales are achieved at retail events around the country such as Christmas and charity fundraising fairs, equine and country shows (including Badminton and Burghley) and commercial shopping shows.
Recognizable Brand: A sound product knowledge and keen attention to customer service mean Armadillo customers shop with confidence. The identity is driven by a passion and flair for sourcing beautiful colourful jewellery and Armadillo has become the go-to place to find the perfect accessory to compliment a particular dress, an original gift, or just the most gorgeous, unusual pieces to wear every day.
Excellent Growth Potential: To date, most sales are achieved at events and the e-commerce platform is currently under-exploited. Supported by an interest in and application of social media activity, online sales could hugely increase and even become the predominant trading area. With a fully functioning website already in place, growth strategies can be tested and delivered from day one.
The current face-to-face presence can also be extended; from national events at retail events at large venues such as the NEC or Olympia to charity events or local markets, the opportunity to sell Armadillo’s beautiful jewellery is limitless.
There is also potential to explore opportunities in franchising, wholesale, or agency roles, augmenting an existing brand or diversifying the current product range; all of these could significantly expand footing in the UK market.
Strong Online Presence: The website is supported by a newsletter that goes out to over 650 customer sign-ups each month with exclusive promotions, new product details and information about forthcoming events. Social media is also used to promote products, special offers and events.
Reliable Suppliers: The selection of suppliers has evolved over time to meet the changing needs of the business and tastes of customers, but all designers produce high quality, original designs and don’t work with other retailers in the UK so customers know they will always find something exclusive. European trade fairs offer a great way to source new suppliers, but ordering can equally be done online.
Customer Loyalty: The business has built up an extensive customer database, with repeat customers offering the business ongoing, reliable income with over 650 customers registered on the database.
PRODUCTS
The products are sourced directly from designers in Europe, and the vendor has established longstanding relationships with suppliers over the years, which an incoming operator will benefit from.
The products are currently only made available online and through trade shows, offering huge scope to take an established brand to the next level.
MARKETING
Armadillo Jewellery has a dedicated easy to navigate website and other social media platforms. Marketing is conducted using the social media pages and SEO from the website, bringing organic visitors to the site alongside targeted mailing and newsletters to existing customers. There is no paid advertising being utilized at present.
The vendor has invested significantly in the brand awareness since inception through promotional product postings on social media and retail events nationwide, all of which an incoming operator will benefit from.
MANAGEMENT AND EMPLOYEES
The business is managed by the vendor and is run from home so can be easily relocated.
GROWTH OPPORTUNITIES
Armadillo Jewellery is a well-established business with limitless possibilities for an existing operator to bolt on, or for someone looking to enter the market with an established brand and customer base.
· Ecommerce platform investments including additional SEO optimisation
· Enhanced digital marketing to include paid ads
· Expansion into new markets
· Retail environment expansion
· Wholesale market expansion
· Product diversification
FURTHER INFORMATION
Don’t miss out on this incredible opportunity to own and grow this unique business with an exceptional branding presence.
Further information is available by speaking with us and for more information please contact us.
