Online Artisan Chocolatier

Chocolaterie Imogen
Turnover: circa £3k
Net Profit: circa £2.5k

Chocolaterie Imogen is an established brand lovingly crafting handmade, ethically sourced chocolate products that have been designed and produced by the current vendor as a chocolatier. Set up and run by the current owner who has put their creativity into making these unique and beautiful products, setting the brand significantly apart from the competitors. The founder of the business will offer training material including recipes, textbooks, list of suppliers and ingredients used, online course material and notes to ensure and maintain the quality and integrity of the products going forward. The business is renowned for its exceptional product selection, devoted customers base and a solid online presence, giving no less than 5 * reviews.

THE OPPORTUNITY

Proven Success: The business was established in 2022 and, in this time, has built up a loyal customer base. The brand produces products in the vendors own home kitchen with beautiful packaging with gifting in mind and operates an ethical business model, attracting a wide customer base and establishing itself as a business you would want to partner with. They have been approached by hamper companies and independent marketplaces who wish to stock their chocolates, they have also had their chocolates sold in display counters at a reputable farm shop.

Recognizable Brand: The trusted brand has established itself as an ethical food brand, (e.g. recyclable packaging and the cacao has been traced back to the farmer to ensure its ‘beyond fairtrade’), tapping into a niche market and quickly becoming a well-known brand. The brand has established their own identity through their philosophy and use of quality ingredients in their product line. The Products contain less sugar and no palm oil.

Excellent Growth Potential: The business operates through their online retail store and in local markets and offers excellent scope to expand into the retail sector, either through their own retail stores or through selling the product through wholesale channels in the UK and abroad. The brand lends itself to expansion throughout the UK and into the European marketplace. With there being high profit margins on the products, this is an exciting opportunity for growth and expansion.

Strong Online Presence: A well-designed website and user-friendly online store produces consistent and repeat sales and expands into brand building information for purchasers, an opportunity to grow would be to offer a subscribe and save model to attract more repeat business. The business also hosts a strong social media following on Instagram, the website has a secure checkout where purchasers can use payment methods easily from their mobile such as google pay.

Reliable Suppliers: Established partnerships for consistent inventory with opportunities to expand the current product line to include a wider range of chocolate types.

Customer Loyalty: A dedicated customer base with recurring purchases made through the website, in markets that the vendor attends and selected stockists.

PRODUCTS

All the products are created with no palm oil and no excess sugar is used. There are also vegan options within the product range, with all packaging and ingredients being ethically sourced this sets the brand apart which appeals to a wide range of customers.

MARKETING

The business has a dedicated easy to navigate website and other social media platforms. Marketing is conducted using the social media pages and SEO from the website, bringing organic visitors to the site, there were also many returning customers through their attendance at local retail outlets and markets. Further opportunities present themselves with the option of paid advertising through Google and social media channels.

MANAGEMENT AND EMPLOYEES

The business is managed by the vendor who is a trained chocolatier and offers up her experience to support an incoming operator with how to create these beautiful products.

PREMISES

The vendor operates the business from her home within the West Country with the necessary machinery, moulds, packaging, and all other associated equipment included in the sale. The investments to date have been extensive and an incoming operator can begin trading with no expense needed.

GROWTH OPPORTUNITIES

The business has endless growth potential for an existing operator to bolt on or someone looking to enter the market with an established brand and customer base with this well-established business:

• Expansion into branded retail locations
• Product diversification
• Enhanced digital marketing including paid search and paid social media.
• Ecommerce platform improvements to include click and collect and wider online range.
• Global shipping expansion.
• Wholesale market expansion
• Introduce a training school/classes.
• Increase expansion into the awareness into wedding market.

FINANCIAL INFORMATION

Detailed financial statements will be made available to interested parties.

FURTHER INFORMATION

Don’t miss out on this incredible opportunity to own and grow this unique business with an exceptional branding presence.

Further information is available by speaking with us and for more information please contact us.