E-commerce retailer of aromatherapy products and ingredients – UK Based

The company is being offered for sale to facilitate the majority shareholder’s retirement and allow the remaining shareholders to focus on other business opportunities.

Key Highlights

– Diverse international client base: approximately half of sales are generated from UK-based clients, with the remainder deriving from Europe and Asia.

– Average order value of £151.70, with the company benefitting from circa 13,500 customers during 2023. Of these circa 8,000 were first time buyers, suggesting that a steady stream of both repeat and new custom.

– Established loyalty scheme, with over 30,000 active members.

– Comprehensive product range, with some items rotated on a seasonal basis to cater to consumer demand.

– Currently in an ideal position for growth in both UK and international markets, driven by the increased consumer interest in aromatherapy and wellness.

– Operates from a large leasehold warehouse, enabling it to hold a high volume of stock and fulfil orders within 48 hours of receipt.

– Director willing to remain with the brand post-sale, enabling it to move forward from a position of strength.

Financial Highlights

– YE23 turnover of £9.4m

– Achieved an adjusted EBIT of £1.6m in the same year.

– Projected turnover of £10.4m, with an adjusted EBIT of £1.2m.