The Sweet Jar is a cherished sweet store with exclusive offerings for sweet lovers and gift givers. The store has a huge selection of sweets, fudge, drinks, and ice creams on offer, providing a diverse income stream. The store is strategically placed centrally in the historic cathedral city of Chichester and has attracted sweet lovers from the local area and beyond.
THE OPPORTUNITY
Proven Success:
The business has built a strong reputation for quality products and excellent service, resulting in a loyal customer base. The business has been established over 14 years, and in this time, they have built up an impressive turnover and customer base for a new entrant to capitalize on for further growth.
Steady income:
Enjoy consistent revenue from repeat customers, seasonal sales etc… The business has a fully functioning ecommerce website, which provides additional revenue, and the business offers scope to expand the brand by attending the many sellers’ market and events within Chichester throughout the year.
Room for Growth:
There are opportunities to expand by introducing new product lines, introducing a café/drinks selection, and investment into additional online marketing to boost online sales. The business offers an incoming vendor the opportunity to grow the brand by creating self-branded products and expanding the reach of suppliers to outside the UK which may offer higher margins. The business has a strong social media following, however there is scope to introduce click and collect side to the business and introduce a subscription-based offering to customers.
Prime Location:
The Sweet Jar is situated the busy main high street in Chichester with unrivalled frontage, being located on a busy junction in the heart of Chichester with a large pavement to the front allowing for passing trade and ongoing brand awareness with the brands bright and traditional store frontage.
PRODUCTS
The business specialises in the sale of exceptional sweet products including boiled sweets, gift jars, award winning home-made fudge (sourced from Amy Smith’s in Doncaster), jellybeans, liquorice, and a traditional favourite pic ‘n’ mix. The bonus of a traditional ice cream dispensary uniquely places this business as a favourite spot for locals.
The business has built up strong relationships with local and national suppliers, with the opportunity to expand the partner network and consider international suppliers for greater exclusivity and increased margins.
KEY ACHIEVMENTS
The business has achieved excellent reviews built up over a 14-year period that the shop has been open for including 5-star reviews on social media and google. The business has built up a loyal customer following of 1100 on social media.
MARKETING
The business has limited marketing needs and enjoys ongoing trade from new and existing customers from and visiting the area. The business relies on local passing trade and social media, however there is scope for paid advertising to be introduced to google and social media to boost online sales at a national level.
The business is located near the bus and train station which leads into main shopping area in Chichester.
MANAGEMENT AND EMPLOYEES
The business is managed by the vendor.
PREMISES
The premises is made available by way of a lease assignment with the current annual rent being £15,000 per annum with 7 years remaining on the lease and attracts reduced small business rates relief.
The store is presented to an extremely high standard and offers a turnkey opportunity to an incoming operator. There is a retail frontage and several back rooms which includes a kitchen with sink, worktop, and fridge. A large stockroom which is fully furnished and equipped. An additional area off the large stockroom with a hand basin leading to a separate toilet. Another small stockroom with shelving, racking units and a glass cabinet.
Viewing is essential to appreciate the opportunity.
GROWTH OPPORTUNITIES
There is endless growth potential for an existing operator or someone looking to enter the market with an established brand and customer base with this well-established business:
· Expansion into New Locations
· Product Diversification
· Enhanced Digital Marketing
· Ecommerce Platform Improvements for Click and Collect
· International Product Line
This would suit an existing operator as a bolt on acquisition, or a new entrant to the market.
FINANCIAL INFORMTAION
Detailed financial statements will be made available for interested parties.
FURTHER INFORMTAION
Don’t miss out on this incredible opportunity to own and grow this unique business with an exceptional branding presence.
Further information is available by speaking with us and for more information please contact us.
