Fine Scottish Hampers is an established brand producing and selling hampers online and aims to provide the very best Scottish food and drink gift experiences in the market, specialising in using many award winning products. This has earned the business an unrivalled reputation for quality and choice. It is currently run part time by the owners and has huge scope to expand. The brand works with suppliers throughout Scotland who produce some of the finest foods in the world, most of which are not otherwise available outside of Scotland.
THE OPPORTUNITY
Proven Success: The business was established 10 years ago and, in this time, has built up a loyal, repeat customer base. Excellent profit-to-time ratio. Reliable profits due to seasonal demand (Christmas etc).
Recognisable Brand: Trusted by repeat custom, the business has established itself as a recognisable brand, tapping into a niche market and quickly becoming well-known for quality and service. The brand has established their own identity through their unique lifestyle offering, diverse product line and has an upmarket look to the branding and website.
Excellent Growth Potential: The business operates online only and offers excellent scope to expand further into the retail sector, either through their own retail stores or through other e-commerce or wholesale channels.
Strong Online Presence: An extremely well-designed website and user friendly online store produces the current sales and expands into brand building information for purchasers. The business also hosts a strong social media following on Facebook, with scope to grow this further. The business is highly relocatable throughout the UK.
Reliable Suppliers: Strong and established partnerships for consistent inventory with opportunities to expand the current product line. The brand works with producers and suppliers with whom they have long standing relationships and preferential terms.
Customer Loyalty: A dedicated customer base with recurring purchases made through the website with scope to expand to stocklists and wholesale. The business works with repeat private and corporate customers, providing year-round revenue streams.
PRODUCTS
The self-branded products are designed with themed names. Customers have the option of packaging, allowing for a wider range of price points on all their hampers with luxury white carton boxes, magnetic boxes and wicker hampers available throughout. In addition, the business offers customers the option to create their own hamper with their own choice of packaging and contents ensuring they have something for everyone with customers being able to select the delivery date and gift message for complete personalisation.
MARKETING
Fine Scottish Hampers have a high quality, dedicated and easy to navigate website and a Facebook page. Marketing is conducted using paid search, and google shopping. The brand has invested into SEO for the website, bringing organic visitors to the site which an incoming operator will benefit from with no further expense required. The business holds a large customer base of 37,500 plus and growing. The website is a fully functional website, hosted and created by working partners. The website hosts a strong online presence with thousands of visits annually, an average shopping basket of £60 and an impressive online store conversion rate of between 2-5% with the domain included within the sale www.finescottishhampers.com. The business holds a management contract for the website which includes development, social media management/marketing, IT support and more allowing the owners to work part-time and allowing an incoming operator to focus on expansion. The vendor has invested significantly in brand awareness since inception through paid advertising, blogs, newsletters etc produced by their IT partner. The business has thousands of positive and 5* reviews with a 4.8-star rating on google shopping.
MANAGEMENT AND EMPLOYEES
The business is managed by the vendor part time throughout the year with the assistance of temporary staff on the run up to Christmas and is run from a leasehold premises on a 3 monthly rolling lease, therefore, can be easily relocated.
GROWTH OPPORTUNITIES
Fine Scottish Hampers has endless growth potential for an existing operator to bolt on or someone looking to enter the market with an established brand and customer base with this well-established business:
· Expansion into new markets including Amazon, Yumbles and other online platforms
· Product diversification
· Enhanced digital marketing including increased spend on paid search & social
· Wholesale market entrance
· Retail environment entrance
· Pop up shops
· Expansion into the European marketplace
· The business currently turns away a significant number of orders every year to maintain it as a part time venture. This gives huge scope for expansion with little extra cost if desired.
FURTHER INFORMATION
Don’t miss out on this incredible opportunity to own and grow this unique business with an exceptional branding presence.
Further information is available by speaking with us and for more information please contact us.
