Exciting & Profitable Online Children’s Toy Business For Sale

Business
Please quote reference B08257

CoGoGo presents to the market ACToyz a highly profitable e-commerce business specialising in fun, and engaging toys for children, all sold from our clients office based in Dudley. 

This business has been lovingly developed and managed by the current owner for the past 3 years, but is now up for sale as they look to pursue new business ventures. This is a business only sale, meaning it can be easily relocated to suit the needs of the new owner.

This is an ideal investment for anyone looking to step into the booming world of online retail, with a strong brand presence and growing social media influence. ACToyz has a well-established customer base, and thanks to its extensive social media following across multiple platforms (Instagram, Facebook, TikTok, YouTube), there is already significant brand recognition and demand for the products.

ACToys leverages its impressive social media following to drive sales, interact with customers, and promote new products. The business has successfully tapped into the viral potential of platforms like TikTok with over 697.6K followers – a huge asset for reaching an engaged and highly active audience. This online presence offers new owners a fantastic marketing head start, ensuring continued and potentially accelerated growth.

• Instagram – 22K Followers
• Facebook – 38K Followers
• TikTok – 697.6K Followers
• YouTube – 11.6K Subscribers

The current product catalogue caters to children’s needs for engaging, interactive toys and includes:

• Comfort Keychains
• Sensory Slimes
• Keychain Add-ons
• Fidget Toys

There is scope to expand the product range further, by introducing new trends in children’s toys or even expanding into complementary markets like educational toys, DIY kits, or licensed character based merchandise.

Growth Opportunities

While ACToyz is already profitable, there is ample room for growth in several areas:

• Expand Product Line: Adding new and trending toy categories, such as educational or STEM focused toys, outdoor play equipment, or seasonal products.
• Increase Marketing Efforts: Expand digital marketing though paid ads on Facebook, Instagram, and TikTok, or collaborate with popular influencers in the children’s toy space.
• Create a Subscription Box Service: Build a recurring revenue stream by offering themed monthly toy boxes tailored to different age groups.
• International Expansion: The current focus has been largely domestic, but with global shipping options, there’s huge potential to reach a worldwide customer base, especially in the US and Europe.
• Partnerships & Collaborations: Partner with schools, after-school programs, or children’s influencers to create exclusive collections or bundles.
• Website Optimisation & SEO: The existing e-commerce store could benefit from optimised SEO, enabling better organic traffic and higher search engine rankings. Additionally, offering more tailored experiences such as customers loyalty programs or gift-wrapping service could enhance the shopping experience.
• Expanding into global shipping, a market they have not yet explored. Their current £320K in revenue comes exclusively from UK customers, and they frequently receive inquiries from international buyers-indicating significant untapped potential.
• Leveraging their email marketing list of over 12,000 subscribers, which offers a valuable opportunity for targeted outreach and increase engagement.
• They’ve recently begun selling on Amazon, focusing solely on their ‘Comfort Keychains’ for now. These sales are passive, and by expanding their product range on the platform, they can unlock even more opportunities for effortless revenue growth.

The current owner is ready to explore a new direction in business but has laid the foundation for ACToyz to continue thriving and growing under new ownership.

This is a turn-key business opportunity for anyone looking to enter or expand in the lucrative children’s toy market. With a growing customer base, a high-visibility social media presence, and massive scope for expansion, ACToyz represents a solid investment for the right buyer.

Location
This business is currently run from our client’s office in Dudley, we are advised the lease runs out soon therefore all stock will be relocated to their home in Bilston, England.

Premises
N/A, Reloctable.

Tenure
This opportunity is being sold on a Business Only Basis.

Hours
Due to the nature of the business it operates 24/7 online via their website.

Staff
We are advised the business, is run and managed by our clients with the help of one additional staff member.

Financial Profile
This business generated a turnover of £320,000. Full financials can be made available upon further request.