Provider of Sustainable Baby Products

Offered for sale is a sustainable lifestyle brand, providing eco-friendly and high-quality nappies, wipes, and other complementary babycare products.

As a B Corp-certified company, the business is committed to sourcing environmentally friendly products with numerous health benefits, which has led to the company becoming the highest scoring nappy brand worldwide with thousands of loyal customers.

All products are available on the company’s e-commerce platform via a one-time purchase or subscription, on well established e-commerce platforms, and in selected health food and organic stores.

Having built up a highly reputable brand, our clients are offering the business for sale to facilitate growth under the impetus of new ownership.

Offers invited.

Key Highlights

– Has recently launched an array of new products, such as muslins, baby grows, tableware, and a baby bath time range, with the aim of increasing average order value, customer lifetime longevity and audience appeal.

– Product range can be predominantly found online, with 85% of sales generated via the business’s website.

– Benefits from 4,821 customers, 1,340 of whom are active subscribers. The subscription business yields 70% of the monthly revenue.

– Key suppliers sourced from China and UK all meet the company’s strict requirements in terms of ethics, environment, and quality.

– Has the operations in place for all employees to work remotely, whilst also leasing out office space if required.

– Has recently been listed on several new marketplaces, providing the business with access to EU consumers.

Financial Highlights

– YE24 management figures indicate a turnover of £912k.

– Shopify revenue is up 21% compared to January 2023, with YTD wholesaler revenue three times 2023’s entire wholesale revenue.

– Subscriptions have grown by 14% since January 2024, and monthly new subscribers have doubled in the last year.