The business is a well-located florist, located in a busy residential area of Rugby, Warwickshire. This unique business has a strong background and reputation for providing beautifully crafted bespoke flower arrangements for all occasions, whilst offering an outstanding service to their loyal and consistently increasing new customer base.
The business operates from a high quality and beautifully designed retail store, which is conveniently located on a parade of shops in a busy residential area, providing excellent brand awareness and passing trade. The business offers their own same day delivery from their leasehold premises through the town of Rugby and some nearby locations.
In addition to their own deliveries, the business is part of the Direct2Florist network and works with a fully functional user-friendly website for online orders which allows for their award-winning designs to be delivered nationwide, opening the reach of this business to a national audience.
The business is made available due to retirement.
THE STORE
The business operates from a very well-maintained retail store that has been completed to an exacting standard and includes all the professional equipment available for an incoming operator to continue trading with no further investment required.
The comprehensive retail store includes large windows to the front allowing for impressive window displays, chic display furniture showcasing gifts available for purchase providing unique add on products for customers. The business benefits from a range of cards and gift-wrapping paper available to personalise the gift experience.
The premises has a preparation area which is strategically located at the front of the store making the preparation of floristry arrangements a visual and memorable experience for customers.
Out back is a cleaning area with dual basins, completed to a professional standard with a flower food dosing unit and a rear garden providing additional storage, greenhouse and room for the business to expand.
ONLINE
The business utilises a comprehensive, user-friendly and tactile website which has contributed to the strong sales the business has achieved. The business works with the Direct2Florist network allowing the service to have a national reach and deliver internationally through the delivery partner network.
Local orders are delivered directly by the florist using their own modern and sign written van, providing additional local presence. This vehicle is included within the sale.
SERVICES
Melanie Webb Flowers has built up a longstanding relationship with local businesses and is regularly recommended through events spaces, allowing for additional services to compliment traditional local floristry. The business has attracted reputation for bespoke, high quality floristry design including weddings, funerals, one off themed design for any occasion.
To compliment the flower arrangements there is options to purchase alcohol, chocolates, candles, vases and much more ensuring this is a one stop shop for their customer base.
MANAGEMENT AND EMPLOYEES
The business is overseen by the owner with 2 part-time staff members. There is an opportunity to hire a full-time manager for a hands-off operator or for the new owner to continue managing it themselves.
GROWTH OPPORTUNITIES
Additional venues:
The business has an extremely strong brand and local presence, with excellent social media followings and reviews, making it a good candidate for establishing additional locations in nearby towns and cities.
Facebook: 2,700 followers
Instagram: 1,157 followers
Franchise:
The brand has potential for franchising, expanding nationally based on the established location and proven business model.
PREMISES
The premises is a ground floor unit off a busy high street with nearby parking. The lease is £11,000 per annum which is currently on a rolling contract, a new lease can easily be arranged. The rateable value is under the Small Business rates threshold.
The vendor has significantly improved the property, introducing high-quality equipment and furnishings, creating a welcoming and comfortable atmosphere for guests, and requiring no further investment. Viewing is essential to appreciate the quality on offer.
FINANCIAL INFORMATION
Details financial statements will be provided to interested parties.
FURTHER INFORMATION
Further information is available by speaking with us and viewings are strictly by appointment only as the sale of this business is strictly confidential.
For more information, please contact us.
