The Business Partnership is delighted to present an exciting opportunity to acquire Pimp My Fish Ltd, the UK’s most innovative mobile fish and chips business. Awarded Best Mobile Fish & Chips Co 2023 by the National Federation of Fish Fryers, Pimp My Fish offers a distinctive mobile catering model, renowned for its premium, sustainably sourced fish, complemented by homemade sauces and creative side dishes.
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The company enjoys three core revenue streams: Community Pitches, Corporate and private Clients, and Partner Collaborations with Street Food Collectives. Additionally, the brand presents a unique opportunity for an entrepreneurial buyer to expand into franchising, a sector where the Pimp My Fish model is poised for growth.
Growth Potential
Pimp My Fish regularly receives requests to attend high-profile festivals and events, such as the Latitude Festival, the Royal Horticultural Show, and the Southampton Boat Show—opportunities that the current owner has chosen to decline. Expanding operations to include additional days (Tuesdays and Sundays) could further increase revenue, though this would require extra staffing. Moreover, franchising the business presents a significant growth avenue for an ambitious buyer, allowing them to scale Pimp My Fish beyond its current operations.
Operating from a well-maintained commercial base in Burwell, Cambridgeshire, the business features a fully equipped high specification kitchen that supports the food preparation for its two mobile vans. The vans serve freshly prepared, high-quality fish and chips alongside a range of other gourmet offerings.
Opportunity
This sale presents a unique opportunity for a savvy entrepreneur or investor to take ownership of Pimp My Fish Ltd and capitalize on its strong brand, loyal customer base, and established reputation. With a proven track record and accolades like the Best Mobile Fish & Chips Co 2023 award, the business is ideally positioned for expansion. The current demand for events, corporate catering, and street food services remains robust, providing immediate potential for increased revenue by accepting more high-profile festival invitations or extending operating days. Additionally, the prospect of franchising offers a scalable growth path, allowing the buyer to replicate the successful model across other regions and tap into the growing market for high-quality, mobile street food. This is an exceptional chance to acquire a profitable and dynamic business with significant room for growth in the thriving mobile catering industry.
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Award-Winning: Voted No.1 Mobile Fish & Chip Company in 2023
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Sustainable Sourcing: Ethical, environmentally friendly food practices with top-tier ingredients
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Innovative Menu: Unique, creative menu positioning Pimp My Fish as a standout in mobile catering
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Profitability: A highly profitable, established business, with sales in excess of £520,000
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Fleet: Two fully equipped food vans
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Pitch Locations: Secured, regular trading pitches
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Corporate & Event Services: Tailored menus for private clients and events
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Commercial Kitchen: Immaculately maintained and fully equipped preparation areas
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Franchise Potential: Significant opportunity to expand the business via franchising
