Sweeties is a cherished sweet store with exclusive offerings for sweet lovers and customers looking to enjoy a hot or cold drink with their favourite sweet/dessert. The store has a huge selection of sweets, fudge, drinks, and ice creams on offer, providing a diverse income stream, along with comfortable space for customers to dine inside. The store is strategically placed in the thriving market town of Rothbury and has attracted sweet lovers from the local area and beyond.
THE OPPORTUNITY
Proven Success:
The business has built a strong reputation for quality products and excellent service, resulting in a loyal customer base. The business has been established over 7 years, and in this time, they have built up an impressive turnover and customer base for a new entrant to capitalize on for further growth.
Steady income:
Enjoy consistent revenue from repeat customers, seasonal sales etc… The business has the option of implementing an ecommerce website, which would provide additional revenue, and the business offers scope to expand the brand by attending the many sellers’ market and events within Northumberland throughout the year.
Room for Growth:
There are opportunities to expand by introducing new product lines, introducing a hot food selection to compliment the offering of cakes being served, and investment into additional marketing to boost the presence of the store. The business offers an incoming vendor the opportunity to grow the brand by creating self-branded products and expanding the reach of suppliers to outside the UK which may offer higher margins.
The business has a strong social media following, however there is scope to introduce a website to offer a click and collect side to the business, whilst also introducing a subscription-based offering to customers.
Prime Location:
Sweeties is situated the busy main high road into Rothbury with unrivalled frontage, being located on a busy junction in the heart of Rothbury with a large pavement to the front allowing for passing trade and ongoing brand awareness with the brands bright and traditional store frontage.
Fully Equipped:
The business has received significant investment from the outset, which includes an ice cream machine (cost of £7,000) with profit margins of over 800%, a slushie machine (cost of £3000) with a profit margin of 600%, a coffee machine (cost of £6000) and a high speed over (cost of £4000), all of which are included in the sale of this business, making this significant value for money.
PRODUCTS
The business specialises in the sale of exceptional sweet products including boiled sweets, gift jars, fudge, jellybeans, liquorice, and a traditional favourite pic ‘n’ mix. The bonus of a traditional ice cream dispensary uniquely places this business as a favourite spot for locals. The business serves a large range of cakes and desserts which can be enjoyed in the well presented and comfortable dining space within the store, all complimented by hot and cold drinks to enjoy in store in disposable containers or to be taken away.
The business has built up strong relationships with local and national suppliers, with the opportunity to expand the partner network and consider international suppliers for greater exclusivity and increased margins.
The business has its own branding and packaging included within the sale, offering unrivalled scope to expand the business to supply market holders and other retailers.
KEY ACHIEVEMENTS
The business has achieved excellent reviews built up over a 7-year period that the shop has been open for including 5-star reviews on social media and google.
The business has built up a loyal customer following of 600 on social media.
MARKETING
The business has limited marketing needs and enjoys ongoing trade from new and existing customers from and visiting the area. The business relies on local passing trade and social media, however there is scope for paid advertising to be introduced to google and social media to boost local presence sales, with the introduction of an online store this can be expanded to nationwide exposure for online sales and delivery.
The business is located on the main bus route into Rothbury.
MANAGEMENT AND EMPLOYEES
The business is managed by the vendor.
PREMISES
The premises is made available by way of a lease assignment with the current annual rent being £350 per month which is on a rolling monthly contract.
The store is presented to an extremely high standard and offers a turnkey opportunity to an incoming operator. There is a large retail frontage and several seating areas for customers to dine in along with a kitchen with sink, worktop, fridge, coffee machine and multifunction high speed oven for the added option of serving hot food. A stockroom which is fully furnished and equipped and a separate toilet, although the business does not currently have customer toilet facilities.
The store is furnished to the highest of standards and viewing is essential to appreciate the opportunity.
GROWTH OPPORTUNITIES
There is endless growth potential for an existing operator or someone looking to enter the market with an established brand and customer base with this well-established business:
· Expansion into new locations
· Product diversification
· Implementation of digital marketing plan
· Ecommerce platform implementation including click and collect/delivery
· International product line
This would suit an existing operator as a bolt on acquisition, or a new entrant to the market.
FINANCIAL INFORMATION
Detailed financial statements will be made available for interested parties.
FURTHER INFORMATION
Don’t miss out on this incredible opportunity to own and grow this unique business with an exceptional branding presence.
Further information is available by speaking with us and for more information please contact us.
