Award-Winning Digital Marketing Agency Specialising in UK Estate & Letting Agencies

Currently, 80% of the revenue comes through retainer fees, with huge potential for expansion and very profitable. The agency has developed a web product, tailored to the UK estate agency market, which can also be used in Australia and the USA. This product allows the team to build websites (developed using WordPress) quicker, and comes with multiple add-ons which provide opportunity to upsell and close deals easily. Apart from the setup fee, the company charges a monthly fee. The conversion rate from a proposal to an instruction is around one in three. 30% of the business revenue comes from the web design arm at present.

The digital marketing arm is equally productised and follows a proven formula based on persona driven marketing approach. Most of the marketing clients are web clients too. The team uses a combination of tools, channels and methods to generate leads for their clients. The core offer is based on SEO and content marketing with strong conversion rate optimisation strategy and add-ons include email marketing, social media marketing and paid campaigns.

All team members are working from home, with all processes and tasks structured in ClickUp. This allows for better task management, team management and time management. The business has solid processes, and everything is documented. The web agency has a very strong SEO presence, responsible for 80% of the leads at present.

This business is a perfect bolt-on to an existing marketing and web agency with a good reputation and proven track record.