Belle&Basil is an ecommerce company selling a range of vegan skincare products that have been produced by the current vendor, set up and run by the current owner who has put their creativity into creating these products. The founder of the business named the business after their much-loved family dogs Belle and Basil. The business is renowned for its exceptional product selection, devoted customers base, and subscription services with a solid online presence.
THE OPPORTUNITY
Proven Success: The business was established 4 years ago and, in this time, has built up a loyal customer base. The brand produces 100% natural products and operates with an ethical business model, attracting a wide customer base and establishing itself as a business you would want to partner with.
Recognizable Brand: Trusted by beauty enthusiasts, the brand has established itself as a vegan skin care brand, tapping into a niche market and quickly becoming a well-known brand. The brand has established their own identity through their philosophy and use of natural ingredients in their product line.
Excellent Growth Potential: The business operates online and offers excellent scope to expand into the retail sector, either through their own retail stores or through selling the product through wholesale channels in the UK and abroad. The brand lends itself to expansion throughout the UK and into the European marketplace.
Award Winning Brand: The brand has attracted attention from beauty industry awards:
Freeform Skincare Awards 2021 – Silver
Global Green Beauty Awards 2021
The Janey Loves 2020 Platinum Awards – 2020
Pure Beauty Awards London 2020 – Shortlisted & Finalist
Strong Online Presence: An extremely well-designed website and user-friendly online store produces the current sales and expands into brand building information for purchasers, along with a subscribe and save model to attract repeat business. The business also hosts a strong social medial following on Facebook and Instagram.
Reliable Suppliers: Established partnerships for consistent inventory with opportunities to expand the current product line to include a wider range of skin-types and attract a wider audience.
Customer Loyalty: A dedicated customer base with recurring purchases made through the subscription model.
PRODUCTS
All the creams are vegan and 100% natural skincare without toxins and harsh chemicals, and they haven’t used sulphates, petroleum, artificial fragrances or colours or alcohol (ethanol).
MARKETING
Belle&Basil have a dedicated easy to navigate website and other social media platforms. Marketing is conducted using the social media pages and SEO from the website, bringing organic visitors to the site.
MANAGEMENT AND EMPLOYEES
The business is managed by the vendor and is run from home so can be easily relocated.
GROWTH OPPORTUNITIES
Belle&Basil has endless growth potential for an existing operator or someone looking to enter the market with an established brand and customer base with this well-established business:
· Expansion into New Markets
· Product Diversification
· Enhanced Digital Marketing
· Ecommerce Platform Improvements
· Global Shipping Expansion
· Wholesale Market Entrance
· Retail Environment Expansion
FURTHER INFORMTAION
Don’t miss out on this incredible opportunity to own and grow this unique business with an exceptional branding presence.
