A J Fashion Jewellery is a jewellery producing brand selling a range of modern and contemporary costume jewellery that have been sourced by the vendor who has put their creativity into finding products and producing a range of products themselves. The business is renowned for its exceptional product selection, providing a fashionable alternative to other products on the high street and benefits from a solid online presence.
THE OPPORTUNITY
Proven Success: The business was established 18 years ago and, in this time, has built up a loyal customer base. The brand sources, produces and sells a high-quality selection of earrings, bracelets, bangles, necklaces, and men’s jewellery, attracting a wide customer base and establishing itself as a quality jeweller with outstanding value for money.
Recognizable Brand: Trusted by repeat customer, the brand has established itself as a refreshing alternative to a high street jeweller, tapping into a niche market and quickly becoming a well-known brand. The brand has established their own identity through their philosophy and ethical sourcing in their product line, which has an upmarket look to the branding and packaging.
Excellent Growth Potential: The business operates online only, offering excellent scope to expand further into the retail sector, either through their own retail stores or through selling the product through wholesale channels in the UK and abroad. The brand lends itself to expansion throughout the UK and into the European marketplace.
Strong Online Presence: An extremely well-designed website and user-friendly online store produces the current sales and expands into brand building information for purchasers, along with an easy-to-use e-commerce platform. The business also hosts a strong social medial following on Facebook and Instagram.
Reliable Suppliers: Established partnerships for consistent inventory with opportunities to expand the current product line to include a wider range of jewellery types or introduce a premium line to attract a wider audience.
Customer Loyalty: A dedicated customer base with recurring purchases made through the website, gives a reliable ongoing revenue stream, with the opportunity to supply to stocklists for additional revenue.
PRODUCTS
The products are sourced from suppliers in the UK and abroad which the vendor has established longstanding relationships with suppliers over the years, which an incoming operator will benefit from.
The products are currently only made available online, offering huge scope to take an established brand to the high street or work with wholesalers to increase the reach of the brand.
The business will come complete with stock which is circa £30,000.
MARKETING
A J Fashion Jewellery have a dedicated easy to navigate website and other social media platforms. Marketing is conducted using the social media pages and SEO from the website, bringing organic visitors to the site.
The vendor has invested significantly in the brand awareness since inception through paid advertising, promotional product postings on social media and jewellery events.
MANAGEMENT AND EMPLOYEES
The business is managed by the vendor and is run from home so can be easily relocated.
GROWTH OPPORTUNITIES
A J Fashion Jewellery has endless growth potential for an existing operator to bolt on or someone looking to enter the market with an established brand and customer base with this well-established business:
· Expansion into New Markets
· Product Diversification
· Enhanced Digital Marketing
· Ecommerce Platform Improvements
· Wholesale Market Expansion
· Retail Environment Expansion
FURTHER INFORMTAION
Don’t miss out on this incredible opportunity to own and grow this unique business with an exceptional branding presence.
Further information is available by speaking with us and for more information please contact us.
