John Thomas Toys is a distinguished online retailer based in Norwich, Norfolk, specialising in the design and sale of bespoke adult toys. Over the past five years, the company has rapidly grown to become a leading name in the industry, known for its commitment to quality and innovation. Every product sold under the John Thomas Toys brand is crafted from the highest grade of platinum silicone, ensuring both safety and durability.
The business’s success is deeply rooted in its ability to deliver unique and exclusive designs that resonate with a diverse and loyal customer base. With a well-established online presence and a reputation for excellence, John Thomas Toys presents a rare and exciting opportunity for new ownership, particularly given its untapped potential for expansion into wholesale markets.
THE BUSINESS
Since its inception, John Thomas Toys has experienced significant growth, achieving a turnover that now exceeds £1.3 million annually, with a solid net profit margin of approximately 17%. Designs are proprietary and manufactured in China with an established, reputable factory that has been used by the vendor for over 14 years, the company’s products are not only unique in design but also of exceptional quality, a factor that has helped cement its position in a competitive market.
The brand’s appeal is further amplified by its strategic partnerships with over 120 influencers, who collectively have a following of more than 4.5 million people. These collaborations have been instrumental in driving brand awareness and sales, making John Thomas Toys a known name within its niche. The business also enjoys a strong online community, with over 64,000 followers on X.com and numerous 5-star reviews on platforms such as Google and Trustpilot, reflecting high customer satisfaction.
PREMISES
John Thomas Toys operates from a single (4,800 sq ft), well-suited industrial unit located in Norwich. This premises provides ample space for the business’s storage and order fulfilment needs, ensuring efficient operations. The current lease, which runs until June 2030, is available for assignment to a new owner, offering stability and continuity with an annual rent for the premises of £32,000.
Additionally, the business could be relocated if the leasehold premises were not required. This arrangement provides a solid foundation for the ongoing success of the business, while also offering the new owner the flexibility to focus on growth and expansion.
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ADDITIONAL INFORMATION
AGENTS NOTE: This is a business for sale as a going concern, not an empty premises for sale or let.
CONFIDENTIAL INFORMATION: In order to release further information on the business – such as the accounts, we require you to complete a short online non-disclosure form. Please contact our office and we will provide full instructions and assist where required.
REFERENCE NUMBER: M35323E.
OPENING HOURS: 10:00am to 4:00pm, Monday to Friday. Closed, Saturday and Sunday.
TENURE: Leasehold or Relocatable. We understand that the vendor may be willing to consider retaining the premises should a purchaser wish to relocate the business. The current 6 year lease runs until 26th June 2030.
The purchaser will be responsible for the landlords costs and fees in connection with the assignment of the lease.
RENT PAYABLE: £32,000 per annum.
RATES PAYABLE: £11,000 per annum (Broadland District Council).
This information has been provided to us by the vendor and any interested party is advised to enquire of the local authority to check the position with regards to business rates that will apply to a new owner.
STAFF: 3 full-time staff, plus the vendors.
EPC: The Energy Performance Certificate shows a rating of ‘119/E’ – full document available on request.
PRICE: £850,000.– PLUS STOCK AT VALUATION.
For the benefit of the leasehold interest if required, goodwill of the business, fixtures, fittings and equipment. Stock payable in addition on completion at valuation. This is a business for sale as a going concern.
VIEWING: Strictly by appointment only, please get in touch to make an appointment.
FINANCE: We may be able to help you with business financing or your commercial mortgage needs, subject to eligibility. Please let us know if you need our assistance with this and we will put you in touch with our recommended whole of market broker.
BUSINESS TO SELL: Thinking of selling your business? That’s our business!
If you are interested in finding out how much your business is worth, we offer a free and confidential valuation service. You can choose the time and day that suits you best, and we will give you an honest and professional assessment. Please contact our office at your convenience to book an appointment.
PREMIER MARKETING: We are passionate about showcasing our businesses in a way that sets us apart from others. We provide quality property details and comprehensive information on all online platforms and our own website. If you want your business to stand out from the crowd, call us to book a free valuation.
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DISCLAIMER
1. Money Laundering Regulations: Intending purchasers will be asked to produce identification documentation at a later stage and we would ask for your co-operation in order that there will be no delay in agreeing the sale.
2. General: While we endeavour to make our sales particulars fair, accurate and reliable, they are only a general guide to the property and, accordingly, if there is any point which is of particular importance to you, please contact the office and we will be pleased to check the position for you, especially if you are contemplating travelling some distance to view the property.
3. Measurements: These approximate room sizes are only intended as general guidance. You must verify the dimensions carefully before ordering carpets, flooring or any built-in furniture.
4. Services: Please note we have not tested the services or any of the equipment or appliances in this property, accordingly we strongly advise prospective buyers to commission their own survey or service reports before finalising their offer to purchase.
