Provider of Sustainable Baby Products

Having built up a highly reputable brand, our clients are offering the business for sale to facilitate growth under the impetus of new ownership.

Offers invited.

Key Highlights

– Has recently launched an array of new products, such as muslins, baby grows, tableware, and a baby bath time range, with the aim of increasing average order value, customer lifetime longevity and audience appeal.

– Product range can be predominantly found online, with 85% of sales generated via the business’s website.

– Benefits from 4,821 customers, 1,340 of whom are active subscribers. The subscription business yields 70% of the monthly revenue.

– Key suppliers sourced from China and UK all meet the company’s strict requirements in terms of ethics, environment, and quality.

– Has the operations in place for all employees to work remotely, whilst also leasing out office space if required.

– Has recently been listed on several new marketplaces, providing the business with access to EU consumers.

Financial Highlights

– YE24 management figures indicate a turnover of £912k.

– Shopify revenue is up 21% compared to January 2023, with YTD wholesaler revenue three times 2023’s entire wholesale revenue.

– Subscriptions have grown by 14% since January 2024, and monthly new subscribers have doubled in the last year.